Social Media and Small Biz

Social Media and Small Biz

May 04

Small businesses can often get a strategic advantage using social media marketing. Social media tools allow small businesses to customize interactions with consumers, building more brand loyalty. With social media, specific customers can be targeted, allowing business owners to pinpoint the specific customers they want. Additionally , social media is generally free – another huge benefit to...

Offline vs Online (Are We Caught in the Matrix?)

Offline vs Online (Are We Caught in the Matrix?)

Apr 29

There is a lot of hand-wringing these days about the harmful effects of the internet. It’s justified. As @bettina_johnson brings out in her research, some theorists believe the changes being brough on by the internet will be as fundamental to our culture as the alphabet. But what Bettina shows is that the actual research does not bear out the doom and gloom forecasts. The internet will...

Fried Chicken & Big Ideas

Fried Chicken & Big Ideas

Apr 28

“If you’re not getting attention, you’re wasting your client’s money.” David Oakley Media companies that want to thrive in the 21st century must embrace innovation. But that may not be enough. Companies that provide creative services need to be…well… creative. It’s all well and good to have high tech gadgetry, but those are just tools. A $300 Mont Blanc is no better...

Don’t call it a comeback! (c) LL Cool J

Don’t call it a comeback! (c) LL Cool J

Apr 25

Transmedia is a hot term right now. It gets bandied about by folks who study new trends in media. Transmedia, they tell us, is when a story is told across multiple formats or uses different techniques. A story that is told partly in a comic book, with another chapter in a movie, would be a transmedia story. The Matrix would be a classic example of this. The initial segment starts out in the...

Making a good manager

Making a good manager

Apr 20

“Leadership is many things to many people. I can’t say how all managers define it, but I see it as integrity, respect, and providing a sense of mission and direction.” –  Jason Silverstein, Sr. Vice President of Product Development at The Business Journals Lately, I’ve been thinking more about leadership and management. Graduation is closer and as I try to lay out my...